Build the local growth foundation your agency should have built for you.
A $27 field guide for getting visible, getting reviews, tracking leads, fixing follow-up, and knowing when you're actually ready for Local Services Ads, Google Ads, or a real website.
Instant access. Built for owners who can spend under 1 hour a day fixing the right things.
The No-Agency Kit
The local growth foundation for home services owners who refuse to get ripped off.
KIT
You're getting sold marketing services you can't verify. Why does this keep happening?
You paid for SEO for months and still can't tell what it actually did.
You hired a freelancer and got a pile of random tasks — no system.
You ran ads but have no idea what turned into revenue.
You bought a website before you had a single review to point it at.
Leads come in — then die in slow follow-up before you call back.
You know you need growth — you just don't want another vague retainer.
None of that means you're doing it wrong. It means you were handed the machine backwards.
Maybe you haven't paid anyone yet. Good. Don't. The reality is, nothing you pay an agency for is going to work well until you can actually check their work.
Marketing isn't broken. The order of operations is.
Most owners buy marketing before they understand the machine — so they can't tell what worked, can't fix what didn't, and stay dependent on whoever they hired.
Ads don't fix a broken system.
Ads amplify the system you already have.
- ✕Pay first, understand never
- ✕Reports you can't read or verify
- ✕Can't leave without losing everything
- ✕Spending scales, clarity doesn't
- ✓You own the profile, reviews, and data
- ✓You can see exactly what a lead cost
- ✓You hire help from strength, not panic
- ✓You know when ads are worth it
This kit is anti-dependency — not anti-marketing.
The No-Agency Order of Operations
Twelve moves, in the right sequence. Nothing you can't do yourself. Ads are step 11 and 12 for a reason.
01–06 get you visible · 07–10 make it convert · 11–12 pour fuel on a working fire
Get all twelve moves, spelled out.
The full 30-day action map, scripts, and checklists — for $27.
Not theory. A stack of do-this-next plays.
Every section tells you what to do, why it matters, and how long it takes. Open it during a job and act.
How Do I Start?
Do: Diagnose where you actually are and pick your first move.
Why: Stops you from spending on the wrong thing first.
Stop the Bleeding
Do: Kill the leaks losing you leads and money right now.
Why: Plugging leaks beats buying more traffic.
Google Business Profile Setup
Do: Claim, verify, and fully fill your profile the right way.
Why: It's the #1 free source of local jobs.
The 20-Photo Plan
Do: Exactly which 20 photos to shoot and when to post.
Why: Real photos build trust and rankings.
The 10-Post Plan
Do: 10 fill-in-the-blank GBP posts you can reuse.
Why: An active profile beats a dead one, every time.
The Review QR Card
Do: A card you hand over so reviews take 10 seconds.
Why: Friction is why customers don't leave reviews.
Review Request Script
Do: The exact words to ask — in person and by text.
Why: Asking right doubles your yes rate.
The 50-Review Sprint
Do: A week-by-week plan to hit 50 reviews.
Why: 50 reviews changes who calls you.
Local Facebook Visibility
Do: Which groups to join and what to post.
Why: Free jobs hide in your own community.
The Lead Tracker
Do: A dead-simple sheet for every call and its outcome.
Why: You can't fix what you don't track.
LSA Readiness Checklist
Do: Know if Local Services Ads make sense yet.
Why: LSAs waste money if you're not ready.
Google Ads Readiness
Do: The gate you must pass before spending on ads.
Why: Ads on a broken system just burn cash faster.
The 1-Hour Daily Routine
Do: A simple daily checklist that keeps momentum.
Why: Consistency beats intensity for local growth.
The Neighborhood Multiplier
Do: Turn one job into three on the same street.
Why: Density lowers your true cost per job.
The AI Follow-Up Sequence
Do: Rebook dead leads without lifting a finger.
Why: Most jobs are lost in the silence, not the sale.
Starting from zero? Do NOT build a giant website yet.
Instead, this week:
- 01Set up your Google Business Profile
- 02Pick one money service and lead with it
- 03Post it on your personal Facebook
- 04Join local groups and start talking to homeowners
- 05Take photos of every single job
- 06Ask every happy customer for a review
That's it. No dev, no retainer, no ad budget. You'll have a real foundation before most owners finish arguing with a web designer.
Get the full 30-day action mapThis isn't guru advice. It's what actually moves the needle for service businesses.
I'm Kyle. For 10+ years I've run growth campaigns for service businesses — the winners, the messes, and everything agencies quietly hide.
"I've seen what works, what breaks, what agencies hide behind, and what owners should control before they hire anyone."
Verified 100% job success across a decade of client campaigns — top 0.3% of freelancers on the platform.
"A huge help for my small remodeling company. I'd recommend it to any owner looking to grow."
"Second to none, very easy to work with — we got a lot more leads."
"The quality of leads has been off the charts."
"Clear and professional. A unique approach that fit my business."
You're not just getting a guide.
The No-Agency Field Guide
The full written playbook — the exact order of operations, what to do, why it matters, and how to know when you're actually ready to spend on ads.
And you're not just getting the guide. You're getting 13 tools we built for our own clients to run their everyday operations — agency-built tools, just like what your agency is using. Except these work for you, and you'll own them forever.
This is for operators. Not everyone.
- ✓You run a home services business or trade
- ✓You're doing roughly under $5–10M
- ✓You're sick of vague marketing retainers
- ✓You'll put in 5–10 focused hours a week
- ✓You want control before you hire help
- ✕You want magic ads that fix everything
- ✕You refuse to ask customers for reviews
- ✕You won't track your leads
- ✕You want to outsource all the thinking
- ✕You want a giant marketing-theory course
$27 is a rounding error on your last bad month.
Founding buyers may be invited to the owner implementation group — $9/month before it moves to $99/month. No pressure. The kit stands on its own.
Questions owners actually ask
Do I need a website first?+
No. That's the whole point. A Google Business Profile, reviews, and follow-up beat a fancy site every time when you're starting. The kit tells you exactly when a website is worth it.
Is this only for brand-new businesses?+
No. Established owners use it to find the leaks — dead profiles, missing reviews, slow follow-up — that quietly cap their growth. Newer owners use it to skip years of expensive mistakes.
Can this help if I already hired an agency?+
Especially then. It gives you the vocabulary and checklist to hold them accountable — and to know whether they're building your foundation or just billing you.
Is this a course?+
No hours of videos. It's a field guide with checklists, scripts, and a 30-day map you act on. Read a section, do the thing, move on.
How long will this take?+
Under an hour a day. The 30-day sprint is built around small daily moves you can do between jobs or at night.
Will this teach me Google Ads?+
It teaches you how to know when you're ready for ads — and the readiness checklists for LSAs and Google Ads. Running ads before your foundation is set is how owners get burned.
Is this for roofers, HVAC, plumbers, and other trades?+
Yes — plumbers, HVAC, roofers, electricians, remodelers, landscapers, cleaners, pest control, garage door and window companies, and other local service operators. The order of operations is the same.
What if I'm not technical?+
If you can use your phone and a spreadsheet, you can do this. Every step is plain-English with the exact words to use.
Why is it only $27?+
Because the goal is to get it into the hands of owners who'd otherwise waste thousands on the wrong things first. If it earns your trust, we'll have plenty of ways to help you further.
What happens after I buy?+
You get instant access to the full kit. You may also be invited to the founding-member implementation group at $9/month before it moves to $99 — completely optional.
Spend $27 before you waste another $2,000.
Get visible, get reviews, track your leads, fix your follow-up — and know exactly when you're ready to spend on ads. Build the foundation first.
Get the No-Agency KitInstant access · Built by a top 0.3% marketer · 63 clients since 2021